Kinepolis has closed a contract with the real estate company General de Galerías Comerciales to take over the operation of two Spanish cinemas: one in Mataró (Barcelona) and another in Marbella, in the successful La Cañada shopping centre. Both cinemas operate in markets with high purchasing power and demand for premium products.
The Mataró cinema, located 37 km north of Barcelona, is in the Mataró Parc shopping center and has 12 screens and 2,916 seats. It received around 600,000 visitors in 2019. Kinepolis will operate the cinema from November 3, 2022.
The Marbella cinema is in the La Cañada shopping center and has 8 screens and 1,610 seats. It received around 350,000 visitors in 2019. Kinepolis will operate the cinema from November 7, 2022.
Following the acquisition, Kinepolis plans to introduce its premium concepts, such as laser projection, premium seating, and the megacandy concept, in both theaters.
This takeover bid will bring the number of Kinepolis cinemas in Spain to 10, including the two largest in the country (Kinepolis Ciudad de la Imagen in Madrid and Full Barcelona). The 10 Spanish cinemas have a total of 157 screens and about 38,000 seats.
Eddy Duquenne, CEO of Kinepolis Group: “With the acquisition of these two cinemas, we are cautiously resuming our expansion strategy. The terms of the acquisition and the potential of both sites will allow us to create value for both film enthusiasts and Kinepolis.”