The Andalusian Tourism Council (CAT), a collegiate advisory and advisory body of the Council’s Tourism Council, approved this Wednesday the final draft of the new ‘tourist plan for the city of Marbella’, which thus passes the last procedure prior to its publication in the BOJA and the signing of the agreement for its financing together with the town council, as announced this Wednesday by the territorial delegate for Tourism, Nuria Rodríguez.

Thus, the The Board and the Consistory agree to finance this plan in equal parts at 50% each.. The total amount of financing, 10 million, will be allocated to investment and the various promotion and improvement initiatives of the competitiveness of the destination. After this last and definitive draft, the final approval of the ‘tourist plan of the city of Marbella’ will materialize through the signing of an agreement between both administrations where the initiatives for its development are specified.

With this plan, the objective of both administrations is to consolidate Marbella as a luxury tourism destination, as well as promote the celebration of congresses, cultural and sporting events. In the same way, it is intended to value the city’s resources and boost its image.

Likewise, it is sought increase the competitiveness of the Costa del Sol town betting on the sustainability, accessibility, quality employment -through the permanent training and qualification of professionals-, as well as the involvement of citizens in tourism activity through the creation of a network of ambassadors or a program for schools.

I know they will also create green corridors and viewpoints will be enhanced, while the tourist routes, heritage elements and beach equipment will be adapted to eliminate barriers and advance as an accessible tourist destination. Among the planned measures are also those aimed at promoting the innovation and digital transformation in companies in the sector, as well as the development of tourist apps, the expansion of Wi-Fi connection points and the use of new technologies in visitor service and information centers.

The objective, according to the territorial delegate for Tourism, Nuria Rodríguez, is “enhance those aspects that already make Marbella an ideal destination and promote measures to adapt to the new demands sought by today’s travelers so as not to be left behind in an increasingly competitive sector, hence the importance of having a planning instrument for the strategy to be followed in the coming years that, after obtaining the approval of the Andalusian Tourism Council today, is taking its last steps for its final approval by the Tourism Council ”.

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