Entrepreneurs from the Mijas golf sector have joined forces to create the Mijas Golf Courses Associationborn with the aim of outline common work strategies for the different sports facilities that the municipality has and promote it as a destination for sports, as announced this Tuesday by the mayor of Tourism of Mijas, José Carlos Martín.

This was stated by the councilor in the presentation of the group within the framework of the fair ‘International Golf Travel Market’ (IGTM) in Rome, where he has his own stand for the promotion of the tourist destination framed in this segment, where he has been accompanied by the Councilor for Sports, Andrés Ruiz, and a representative of the El Chaparral golf course.

The councilor pointed out that although last year “the owners of the golf courses and the City Council created in consensus the brand ‘Mijas, sun and golf ‘, this year businessmen have come together to associate and jointly promote their businesses. This is great news given that this synergy makes us look stronger as a destination and attract more visitors.”

Martín pointed out that “the meetings we are having are being very productive and, furthermore, we are satisfied with support our golf courses, that if they wish they can make use of our space for work meetings and meetings. The public-private collaboration is essential so that together we can move forward and consolidate ourselves in this market”, added the first deputy mayor.

For his part, Ruiz stressed that “in addition to all these national and international promotion actions, from the Sports department this sport practice is being promoted among all ages”, to which he added that “The Mijas golf sports school already has the foundations laid”.

In this sense, the Councilor for Sports wanted to emphasize that “although the golf attracts a tourist profile of medium and high purchasing power, It is a more affordable sport than it seems a priori, so the council is going to promote its practice in the municipality”.

Both municipalities have had again this morning a day of meetings where the protagonist has been the new mijassolygolf.com website. “We have to continue promoting our portal to the world such as this website that brings together all our golf offer in four different languages ​​(Spanish, English, German and Swedish) and which is one of the most accessible weapons we have for our potential clients”, concluded Martín.

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