The mayor and councilor for Tourism of Benalmádena, Víctor Navas, today offered a press conference to announce the launch of a survey at the foot of the street, to businessmen from the sector and tourists who visit the municipality, on tourism sustainability.

“In Benalmádena we have been working for years on the planning of the city model: if a few days ago we presented the Tree Management Plan or the Plan against Climate Change, initiatives that will be part of the urban agenda along with other lines of action such as the Sustainable Urban Development (EDUSI), we are now developing the Tourism Sustainability Plan ”, announced the mayor.

“This plan will allow us to participate in future calls for European funds: having a project on tourism sustainability that meets the premises set by the European Union, we will be able to access grants worth 5 million euros corresponding to the Recovery, Transformation and Resilience Plan” Navas explained.

“Benalmádena will be able to choose to request this aid within the section ‘Very internationalized sun and beach destination’, as it has more than 74% of its annual overnight stays corresponding to non-residents or foreign population”, the mayor pointed out.

“As a previous step to the development of the plan, we have launched this survey on tourism sustainability, and we call for the participation of businessmen from the sector and visitors to determine our strengths, weaknesses, threats and opportunities,” he declared.

“In addition, the survey will focus on the four axes around which our plan will be articulated: actions in the field of green and sustainable transition, improvement of energy efficiency, in the field of digital transition and in the field of competitiveness ”, the mayor has detailed.

The responses collected in this survey among businessmen in the tourism sector and tourists will serve as the basis for the development of the aforementioned plan.

“All this with the aim of positioning our brand to be a competitive city in the tourism sector, betting on environmental sustainability to improve the quality of life of our citizens, tourists and visitors,” he concluded.

The Ministry of Commerce and Tourism of Spain has set the guidelines on the tourism sustainability plan that the City Council must develop if it wants to apply for the aforementioned subsidy, in whose financing said ministry, the Junta de Andalucía and the City Council itself will participate.

The survey will be hosted on the municipal website. In the case of visitor and tourist surveys, they will be available at the municipality’s tourist offices through QR codes, so that visitors can fill them out without having to fill them in on paper, thus complying with health safety regulations. before the covid.

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