Cluster Catalana Occidente has renewed its collaboration agreement with the Starlite Festival and it will be the main sponsor again in 2023. In this way, the insurance group consolidates its commitment to the music industry and will continue to name the boutique festival: Starlite Catalana Occidente.
“We want music to continue being a backbone of the Group’s sponsorship strategy, since it allows us to be part of unforgettable moments in people’s lives. For this reason, we are very pleased to be able to announce for yet another year the continued support for Starlite, a reference festival that during the summer months becomes a generator of quality musical experiences and that, at the same time, stimulates leisure and culture of the entire region”, stated the deputy general manager and director of Innovation, Marketing and Business Development of Grupo Catalana Occidente, María José Álvarez.
For its part, Grupo Starlite also positively valued the renewal of the collaboration between both entities. Its Director of Sponsorships, Amaya García, stressed that “thanks to the support of one of the most important insurance groups in Spain, which has millions of clients, we will be able to continue giving visibility to national and international musical exponents”.
Likewise, Starlite Catalana Occidente has brought music closer to professionals in the insurance sector and to clients of the companies Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros. Specifically, between June 10 and September 3, the Group invited more than 670 clients and mediators to the festival. Also, this year the festival has broken the attendance record with more than 362,000 people during its three months of performances.
This year’s programming has included the participation of top-level singers, such as Maluma, Pablo Alborán, Vanesa Martín or Diana Ross, among many others. Throughout this summer, the festival has brought together some 362,000 attendees who have enjoyed a total 68 days of concerts. In summary, for the eleventh consecutive year, Starlite Catalana Occidente has offered a unique leisure and cultural experience in an incomparable environment such as La Cantera de Nagüeles (Marbella).