The chef Dani García will be the image in the United States of the complementary offer of Marbella within the framework of the promotion actions of the city on the occasion of the celebration of the Solheim Cup 2023.

Thus, it was announced today by the mayor, Ángeles Muñoz, who has also maintained a meeting in New York with the management team of Warner Bros Discoveryowner of the golf digest magazinewith the aim of positioning the city as a “unique destination” for the practice of this sport among the 23 million people who make up the global audience of the prestigious specialized publication.

Within the work agenda of the councilor in the American city, she has also held a meeting to advance in new ways of collaboration with Virtuosothe largest platform America and Oceania luxury travel.

“The basic objective is promote the infinite attractions of our city taking full advantage of the opportunity offered by the celebration on the Costa del Sol in 2023 of the women’s tournament the most important golf course in the world, which pits teams from Europe and the United States against each other”, indicated the first mayor, who has advanced the signing of an agreement with Dani García to be the image in the American country of the “very wide offer complementary that Marbella presents”.

Dani is one of our best ambassadors and it has a presence in New York, and from what we have been able to verify, it is an ideal setting to publicize, by planning the different actions that we are going to carry out throughout all these months, that our municipality has that top-level sports offerbut also great gastronomy, health, nature, leisure and ultimately that we are a complete destination and a unique destination”, Muñoz highlighted.

The mayor explained that among the promotional challenges with the celebration of the Solheim Cup as a backdrop there is the possibility of creating specific content about Marbella as “an enviable tourist enclave for the practice of golf in communication agencies and specialized media in the sector, with whom I have held meetings, as is the case of Golf Digest”, a leading brand with more than 70 years of history, more than two million followers in its social networks and with a reader profile of high purchasing power whose 30 percent of subscribers, around 7 million people, spend more than 8,000 dollars on golf trips a year.

“The fact that the Solheim Cup comes to Spain for the first time and do it on the Costa del Sol offers us an exceptional opportunity to strengthen our position as a tourist destinationand above all to open a new path and publicize our attractions in the field of golf, an industry that represents more than 84 billion dollars of direct economic activity in the United States”, Muñoz highlighted.

In this sense, the councilor has pointed out that “it is important for this work together again with Virtuoso because it’s about the America’s leading travel platformwhich encompasses 375 agencies, operates in 32 countries and moves 1.4 million travellers”.

Leave a Reply

Your email address will not be published. Required fields are marked *