Chef Dani García will be the image in the United States of Marbella’s complementary offer within the framework of the city’s promotion actions for the celebration of the Solheim Cup 2023. This was announced today by the mayor, Ángeles Muñoz, which has also held a meeting in New York with the management team of Warner Bros Discovery, owner of Golf Digest magazine, with the aim of positioning the city as a “unique destination” for the practice of this sport among the 23 million people who make up the global audience of the prestigious specialized publication. Within the councilor’s work agenda in the American city, she has also held a meeting to advance new avenues of collaboration with Virtuoso, the largest luxury travel platform in America and Oceania.

“The fundamental objective is to promote the infinite attractions of our city, making the most of the opportunity offered by the celebration on the Costa del Sol in 2023 of the most important women’s golf tournament in the world, which pits teams from Europe and the United States against each other” , has indicated the first mayor, who has advanced the signing of an agreement with Dani García to be the image in the American country of the “wide complementary offer that Marbella presents”. “Dani is one of our best ambassadors and, as you know, he has a presence in New York, and we have been able to verify that it is an ideal setting to publicize, planning the different actions that we are going to carry out throughout all these months, which Our municipality has that first level sports offer, but also a great gastronomy, it has health, nature, leisure; in short, that we are a complete destination, a unique destination”, Muñoz highlighted.

The mayor explained that among the promotional challenges with the celebration of the Solheim Cup as a backdrop is the possibility of creating specific content about Marbella as “an enviable tourist enclave for playing golf in communication agencies and specialized media in the sector , with whom I have held meetings, as is the case with Golf Digest”, a leading brand with more than 70 years of history, more than two million followers on its social networks and with a reader profile with high purchasing power whose 30 percent of subscribers, around 7 million people, spend more than $8,000 on golf trips a year.

“The fact that the Solheim Cup arrives in Spain for the first time and does so on the Costa del Sol offers us an exceptional opportunity to strengthen our position as a tourist destination and, above all, to open a new path and make our attractions known. in terms of golf, an industry that represents more than 84 billion dollars of direct economic activity in the United States”, Muñoz highlighted. In this sense, the councilor has pointed out that “it is therefore important to work together again with Virtuoso because it is the main travel platform in America, which includes 375 agencies, operates in 32 countries and moves 1.4 million travelers.

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