The real estate market Marbella has closed the year 2021 with positive data despite the Covid-19 pandemic, which, unlike other sectors, has injected an increase in demand pivoted by digital nomads and young international athletes who set their eyes on the locality to reside, As highlighted this Tuesday by the director of Engel & Völkers Marbella, Smadar Kahana.

“If something good has brought the health crisis before the unknown of what may happen in the world, it is the trend towards a greater investment in luxury products, including the high-end real estate market ”, the professional has valued, who has pointed out that“ the same trend is observed in Marbella, where the client expresses the need to enjoy a better quality of life, in a more natural and pleasant environment ”.

In this way, he has indicated as attractions of the city “the urban quality and good weather ”, some aspects that make “the international buyer has focused on Marbella to acquire both first and second homes, and thus spend long periods of time, or even live permanently in the Costa del Sol town.”

As proof of this, he has pointed to the record of home sales prime that Engel & Völkers Marbella has verified throughout the year 2021, with a total volume of 561,600,000 euros, of which a total of 353,808,000 have been in resale properties (with many of them worth more than 4 million, and the maximum sale price of 15,000,000 euros in the most expensive villa and 207,792,000 in new construction projects.

As indicated, the average sale price reaches 1,800,000 euros including villas, apartments and townhouses, highlighting its luxury developments Benalús and La Fuente, all of them on the Golden Mile, which have already been sold in their entirety.

In this sense, he has valued that “all expectations have been far exceeded, and a unique phenomenon is being verified in the history of urban planning in Marbella”, since “there is more demand than supply, which represents a challenge for the coming year since new homes will be needed to meet the growing demands of the international buyer ”.

In recent times, real estate has observed a younger buyer profile drawn to the lifestyle in the south from Spain, so the target audience is also changing, with relatively younger clients (35-55 years), mostly from the information technology sector, commonly known as “digital nomads”, as well as young international athletes who they have decided to settle in the area.

Kahana has indicated that this data is reflected in a almost 150% increase in the public German, Swiss, Austrian, as well as the Belgian and Dutch, the latter being the one that has made the two highest purchases. In addition, we continue without losing sight of the Scandinavian, who is already a regular in the luxury market, increasingly powerful, with transactions above 10 million. In fact, “he expects the trend to continue in the medium and high market, since all indicators suggest that demand will remain stable.”

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