The municipality of Mijas has reached in the month of july one hotel occupancy of 89.95%, which represents an increase with respect to the data recorded in the same period of 2019, when it reached 85%, thus surpassing the figures for the reference year in the tourism sector, as announced on Wednesday by the councilor for the sector, José Carlos Martín.

The data provided by the Association of Hotel Businessmen of the Costa del Sol (Aehcos), August forecasts rise to 65.46% percent, so the mayor recalled that in 2021 the initial estimates for the eighth month of the year were 51.2%, the final figure being 77.2%, so from the City Council they hope that the inertia of growth will be maintained.

“Since the virus broke into our society, travelers are more cautious when booking and many wait until the last minute to do so”, said Martín, who has indicated that from the department “we have been working incessantly to recover our tourism industry so important in the economy of Mijas, so this type of data like the ones we offer today give us encouragement and reinforce us to continue on our roadmap always with prudence and without lowering our guard”.

The four percentage point growth in hotel occupancy in Mijas is encouraging news for the department, which continues to organize dynamic events to attract visitorsapart from campaigns to promote the city’s attractions.

According to the mijas hotel plantit should be noted that there is about to open the long-awaited old Andalusian Hotel Byblos, that offers employment to more than 200 people, as well as the new Opuntia Boutique Hotel in Mijas Pueblo.

Visitors this summer have already been able to launch the ‘Selfie Route’, an initiative launched by the council for this high season. “This campaign helps us to project ourselves even more in our country, completing the momentum that has earned us to lead prominent rankings at the national level”, said the first deputy mayor, who has detailed examples such as “the appointment of the city in 2022 as ‘Capital of Rural Tourism in Malaga’ and in 2021 be part of the 20 best rural destinations on the coast of Spain. To this is added that the well-known eBooking tourist accommodation website highlighted Mijas as one of the destinations with the highest growth last year, increasing its searches by 69 percent”.

Finally, Martín has remembered the Nutella’s recent commitment to the municipality when selecting one of the points of the ‘Selfie Route’ for its advertising campaign for the special edition called ‘We have good things at home’. “This initiative is a excellent opportunity to be present on all shelves of the shops and supermarkets in Spain where our destination is once again the protagonist at a national level”, stated the first deputy mayor, who concluded by saying that “the department will continue working along these lines to consolidate Mijas as one of the favorite places visiting southern Europe.

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