Living on the costa

This reopening is part of the objective of the Danish giant to renew all its establishments to the new 3.0 store concept in the next three years.

The company, which has managed to generate around 1,000 jobs, has become a business benchmark in full expansion and a large growing employer. This is a result of his ambitious goal of one day having 300 establishments in Spain and 80 in Portugalwhere the reopening of existing stores is included in its next fiscal year to make them more attractive to its customers.

“At JYSK we are currently in a moment of maximum acceleration. Our 3.0 store concept is having great acceptance and we are sure that this reopening will be fantastically received by our customers”, explains Carlos Haba, Country Manager of JYSK in Spain and Portugal.

The company also comes with many novelties, such as its new and attractive collections of articles (new ranges of mattresses at very competitive prices, bedding, decoration, etc.). In addition, its objective is also to offer the best shopping experience to its customers in terms of omnichannel.

To face this challenge of renovating its entire park of stores to the 3.0 concept, JYSK will make an investment of 250,000 euros per store. In addition, it will invest more than 6 million euros in new establishments in the fiscal year 2022. In this way, it intends to contribute to generating employment and wealth in Spain and to be the best proposal in articles for rest and the home.

This reopening breathes a Danish aesthetic and a marked Nordic line according to trends and its “Hygge” philosophy. If JYSK is clear about something, it is that it does not want to lose its Scandinavian essence, while offers highly competitive prices. Customers can make their purchases, in addition to the physical establishments of the firm, in its online store JYSK.es.