Marbella has been nominated among the ‘Best European Destinations 2022’ by the prestigious European Best Destinations travel website, a recognition that, among other advantages, will allow a promotion of the city estimated at 10 million euros, as well as publications in associated media from recognized prestige such as Forbes, Condé Nast, Yahoo or Geo, as highlighted by the mayor, Ángeles Muñoz, who has emphasized the importance of this distinction for the municipality “at a time when everything adds up to continue growing after the pandemic” .
Muñoz stressed that this promotion of Marbella “is great news for the municipality and will strengthen us as a destination of reference for visitors with high purchasing power, influencers, media and tourism professionals.” “We are talking about a portal, based in Brussels, which was created in 2009 to promote culture and tourism in Europe, in association with more than 300 community delegations and the EDEN network, created by the European Commission, which gives an idea of the relevance of this appointment ”, the councilor stressed.
Promotion
In this sense, he has indicated that “we will be part of a list of twenty cities that will be promoted as unique and quality places” and has remarked that this action has already led to an increase in tourism in other destinations of between 13 and 40 per cent. hundred. “The objective of European Best Destinations is to make our continent known as the number one destination in the world and we want to take advantage of that leadership from Marbella, where we have an offer based on excellence, an enviable quality of life and first-class tourist infrastructures. order ”, has affirmed the first mayor.
The title to best destination will be resolved by an online vote through the European Best Destinations website, which has a potential audience of 6 million travelers, and will take place over three weeks, from January 20 to February 10 2022. “It will be a few days in which we will encourage all citizens and our tourism sector to leave their vote to ensure that Marbella is at number one in this exclusive ranking,” concluded the mayor.