The mayor of Marbella, Ángeles Muñoz, has collected this Wednesday at the International Tourism Fair (FITUR) Madrid the certificate granted by the Institute for Spanish Tourist Quality (ICTE) that accredits the city as the first Andalusian town and the third in the world to obtain the Intelligent Tourist Destination seal (DTI).
The councilor has received this distinction from the president of the entity, Miguel Mirones, and pointed out that “it is an absolutely crucial moment for the sector because it is in full transformation, and this recognition reflects the City Council’s commitment to innovation, sustainability and new technologies, marking a turning point in the strategies to consolidate our brand and offer of excellence”.
The first mayor has assured that “we are very satisfied because it is the culmination of transversal management in which all the municipal delegations have been involved to respond to the needs demanded by tourists or future residents today”.
Mirones, for his part, congratulated the City Council “for the effort it has made to obtain a stamp that is not an award, but can only be fruit of a very hard work, very constant and very serious that covers many aspects in the tourism field to position Marbella as a smart destination”.
Certification is based on new standard UNE 178501:2018, a pioneering international system that seeks to promote the improvement of competitiveness that evaluates 400 requirements of five management axes: governance, innovation, technology, universal accessibility and sustainability.