The city of Marbella has touched the full during this bridge of the Pilar with peaks of occupation of up to 95 percent in five-star hotel establishments, according to the data obtained by the municipal delegation of Tourism. The mayor, Ángeles Muñoz, stressed this Tuesday that “these figures show that, although the summer has concluded, the city continues to extend its high season and position us in a privileged situation in the face of recovery of world tourism after the pandemic thanks to the strength of the Marbella brand ”.
The councilor has detailed by categories that the establishments show percentages of 84.4% occupancy in 5-star hotels; 90.76% in those with 4 stars and 88% in those with 3, 2 and 1 stars, while pointing out that “it is also necessary to take into account other accommodation alternatives with great activity during these days, such as second homes or tourist homes”.
Along the same lines, he stressed that compared to previous years the records are similar to 2019, the year before the pandemic, and even better than 2018, which doubling the figures of some 2020 segments, such as the highest category, has abounded.
The first mayor recalled that the month August “already exceeded all expectations with records that surprised even to the sector itself ”and has affected that the trend after the end of the summer season “also invites optimism”.
“We are in the right direction,” said Muñoz, who highlighted the “Revitalization” that the Old Town of Marbella is experiencing with the opening of new hotel and restaurant business establishments and with the “improvement and beautification actions promoted by the City Council, such as the enhancement of the Plaza de Los Naranjos and other emblematic enclaves”.
Along the same lines, he alluded to the commitment to bring events such as the ‘Marbella 4 Days Walking’, which has brought together more than 2,000 people, mostly Dutch women in the locality for a minimum of six days, and the important rebound in British tourism after the easing of restrictions.
At this point, the mayor has advanced that “we will continue to bet on a policy focused on launching a security image against Covid-19 and of quality and excellence in our offer ”, as well as by “Strengthen our collaboration with the private sector to emerge stronger from this health crisis and consolidate ourselves as a destination of international reference ”.