The city of Marbella exhibits this week its strength as a quality destination in the first face-to-face promotional action in the United Arab Emirates since the pandemic began, where the municipality is publicizing its offer of high-end products and services, as announced this Wednesday by the Director General of Tourism, Laura de Arce.

The municipal official explained that the town has returned to the Middle East under the umbrella of a trade mission organized by the Spanish Luxury Association (Luxury Spain) and by the public-private platform ‘Spain destination of Excellence’.

Thus, the Spanish delegation is made up of a total 30 representatives from different institutions, companies and firms “leaders in this high-end sector in segments such as tourism, gastronomy, beauty or lifestyle”, including the municipalities of Marbella, Malaga or Madrid; Tourism Costa del Sol, the Generalitat de Catalunya or the Government of the Canary Islands.

Also, they participate prestigious Spanish agencies such as Spain Collection, Tecnica Incentives, The Real Thing, VIPs in Spain and Across Spain and partners with the ‘Luxury Spain’ quality seal, among which is the group Hotels La Ciudadela de Marbella.

De Arce has declared that in the last two years “the health crisis has paralyzed promotional trips to the main issuing countries”, for which he has assessed that this action “represents a real challenge in the current situation of the sector and a unique opportunity to strengthen our brand in this market that is so important for Marbella”.

“The objective is to reinforce our position as a five-star destination”, pointed out the general director of Tourism, while detailing that the different activities planned for the national and international press present in Dubai and Abu Dhabias well as the main ‘influencers’ and members of the country’s high society.

Specifically, he specified that “Marbella is publicizing its excellent offer at all levels from gastronomy, culture, history, sports, leisure and shopping, a segment that has great exponents of luxury in our city”, said De Arce. “We cannot forget its natural wealth, with the beach and the mountains just two steps away, in addition to the magnificent tourist infrastructure that we have and that is an international benchmark”, he stated.

During the trade mission, which has the support of the Spanish Chamber of Commerce in the Emirates ‘Spanish Council’ and the business groups EMMAR and Emirates, official presentations have taken place in spaces as unique as the Palazzo Versace in Dubai, with the presence of the honorary president of the Spanish Luxury Association, Princess Béatrice d’Orléans; the Spanish ambassador to the United Arab Emirates, Iñigo de Palacio, and the director of the Emirates Tourism Office, Daniel Rosado.

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