The City Council will give continuity to the campaign to promote purchases in traditional shops with various promotional initiatives in the public media. The mayor, Ángeles Muñoz, who held a meeting yesterday with representatives of local establishments from around the municipality to assess the impact of the ‘Volver’ initiative, led by the entrepreneurs themselves, which was launched last June, and the season In the summer, he explained that the objective “is to continue consolidating an action that has had very good results to revitalize a very important sector for our economy.”
In this sense, the councilor advanced that the RTV Marbella, public radio and television will be made available to these businesses, “where weekly programs will be held to publicize the businesses of the city.” “We are going to continue betting on everything that has to do with our traditional establishments, because we are talking about the economy and employment,” said the first mayor, who emphasized that from the Government team they will put all the resources being fundamental « go hand in hand ”.
The ‘Back’ campaign, starring fifty local merchants, started at the beginning of this summer with the aim of encouraging residents and visitors to reconnect with traditional establishments. The posters have been present in public spaces such as marquees and billboards. “We are very satisfied with the good result it has given,” said Muñoz, who added that “the most important thing is to be able to leave in the past that pothole of almost two years that the pandemic has meant for the sector.”