Marbella has been nominated among the “Best European Destinations 2022” by the European Best Destinations travel website, a recognition that will allow a promotion of the city valued in 10 million euros, as well as publications in prestigious media, according to the City Council.
The mayor of the city, Ángeles Muñoz, has underlined the importance of this recognition, and has emphasized the importance of the distinction for the municipality “in a time when everything adds up to continue growing after pandemic”.
Muñoz has stated that this Marbella promotion “it’s great news” for the city, which it will strengthen as a reference destination for visitors with high purchasing power, influencers, media and tourism professionals.
He explained that it is a portal, based in Brussels, which was created in 2009 to promote culture and tourism in Europe, in association with more than three hundred community delegations and the EDEN network, created by the European Commission, which “gives an idea of the relevance of this appointment.”
The nomination will allow, in addition to promoting the city, publications in media such as Forbes, Condé Nast, Yahoo or Geo.
“We will be part of a list of twenty cities that will be promoted as unique and quality places, “said the mayor, who remarked that this action has already led to an increase in tourism of between 13 and 40 percent in other destinations.
Marbella has a offer “based on excellence, an enviable quality of life and first-rate tourist infrastructures “, he highlighted in a statement.
The title to the best destination will be resolved through a virtual vote through the European Best Destinations website, which has a potential audience of six million travelers, and that will take place for three weeks, from January 20 to February 10, 2022.