The City Council of Marbella prepares an intense promotion for the autumn with its presence in outstanding events such as the fair of French tourism IFTM Top resathe IGTM golf to be held this year in Rome or the WTM (World Travel Market) in Londonas reported on Tuesday by the Director General of Tourism, Laura de Arce.
The municipal official stressed that the city “will have a complete agenda with numerous performances at national and international level over the next few weeks, after having participated in a business action in New Yorkdedicated to the Solheim Cup”.
“The municipality will announce once again its varied and quality offer in different areas in order to continue attracting numerous visitors and reinforce the loyalty of already consolidated markets”De Arce has pointed out.
The first appointment will be in Paris, as explained by the general director, where Marbella will participate in a new edition of the International Tourism and Travel Fair IFTM Top resa, which will be held between September 20 and 23. “This foray into the French market, an event we have been attending for years, offers us many business opportunities given the French tourism boom in recent years in our destination”, he pointed out.
At the same time, he added that “in October we will once again participate in a new edition of the International Golf Travel Market (IGTM)), which this year is being held in Rome as it is an itinerant event and will take place between October 17 and 20”. In this sense, he has detailed that Marbella will have own stand and with an agenda of about 35 appointments throughout the three days.
The next meeting will be in November, the month in which the town will once again be present at the World Travel Market (WTM) in Londonwhere it will attend Costa del Sol Tourism and Planning, which for the last four years has had its own stand and in which Marbella “will take the pulse of British tourism again facing mainly the winter and spring months”.
“Also in that same month we will participate in a trade Mission In Scandinavia, again hand in hand Spanish Luxury Associationand how good results it has been offering us during the events in which we have been taking part since this organization decided to integrate luxury tourist destinations, back in May 2020”, the general director has detailed.
Likewise, he has indicated that at the end of November, there will be a new edition of the IBTMwhich is held every year in Barcelona and which welcomes the main interlocutors in MICE tourism (for congresses, meetings and incentives), a segment to which the Tourism delegation will pay special attention in the coming months”.
To end the year, the city will be present at a new edition of the International luxury travel fair (ILTM), which is held every year in Cannes, where cites the most important luxury agencies on the international scene. “This year, as a novelty, Marbella will participate in the Costa del Sol Tourism and Planning stand, where we will have an agenda of more than fifty appointments with the main agencies,” De Arce underlined.
On the other hand, the general director has advanced that the new year “will also come full of promotional actions, as is the case of a new edition of Fitur, where Marbella will attend again with its own stand, this year with the Solhim Cup as priority claim”.
In addition, he stressed that “it will be held again face-to-face at the Berlin ITBafter three years of absence due to the pandemic, trade missions in New York, Miami, Saudi Arabia and Dubai; all this aimed at capturing that tourism with high purchasing power that every day ends up in our municipality and that is offering us very important spending figures”.
On the other hand, as he has stated, “during the first months of next year we will have important appointments in our city, where in recent years we have been carrying out the most important work, promotion ‘in situ'”. Among them, a new edition of Traveler Made, with more than 600 international luxury travel agencies and which this year celebrates its third edition in Marbella; the meeting of In Voyages, association of luxury travel agencies dedicated to “premium” events, and a newly created event, the Iagto Europen Convention, “where the most important golf tour operators will meet and which inaugurates its career in Marbella, as a relevant destination for this segment”.