The city of Marbella will host on June 8 and 9 the Travel Blog Experience (TBEX) congress, that will gather 400 bloggers and influencers from the world of travelwhere the destination will make its benefits known through experiences provided to content creators to enhance their international projection, as announced on Monday by the mayor, Ángeles Muñoz.
This was highlighted by the councilor in the presentation of the event, in which she was accompanied by the fourth vice president of the Provincial Council, Manuel Marmolejo; the Secretary General of Tourism of Andalusia, Manuel Muñoz; TBEX CEO Rick Calvert; and the director of TBEX in Europe, Jaume Marín.
During his speech, Muñoz stressed that the Costa del Sol town has based its tourism strategy on the fact that “tourists are changing the way they plan their stays, and therefore, we had to anticipate”, ensuring that “today what those who visit us are looking for are experiences, sensations or emotions.
In this sense, he has underlined the importance of the congress, since they will transfer to their followers content aimed at these aspects, with “the 400 bloggers and influencers Most important in the world within the field of travel”, which “will verify first-hand how and why Marbella is positioned as the best European destination within the scope of excellence and the second best destination in all of Europe to visit”.
Muñoz has highlighted that the Congress Travel Blog Experience “It has not been easy to carry out in Marbella because there was precisely a great competition, but working hand in hand we managed to get them to say yes in practically a year and to say that it was the chosen city”, emphasized the mayor, who highlighted the objective of the locality of “enhance that international projection which is going to be of the first magnitude and continue with that positioning that makes us unique”.
Regarding the profile of the participants, Muñoz has highlighted that “the 400 congressmen come mainly from Europe and the United States, and they are the largest content generators in the world within the field of travel”. In this way, he has detailed that “80% of them are bloggers or podcast creators and 20% are marketing companies, fundamentally North American.
Marbella is very present”, for which he has assessed that the appointment will be a opportunity for the participants “to get to know and give their vision in first person” of the city, since tomorrow, Wednesday, they will tour the old town and after the event, which will be held on June 8 and 9, they will have a 15-day stay to discover different corners of Marbella, the Costa del Sol, the province of Malaga and the Andalusian region such as Córdoba, Seville or Ronda.
For his part, Jaume Marín has emphasized that the decision to choose Marbella for the celebration of the congress has been supported mainly by Andalusian “people and professionals”, in addition to the “culture” and “way of being” of its inhabitants among the six destinations that competed for hosting the event.
“Today here you have all talked about the characteristics that you have as destination, gastronomy, culture or the Mediterranean, but above all of the peoplewhich I believe are the ones that make the difference”, underlined Marín, while highlighting from the meeting that “it is not a normal congress, but rather it is an opportunity for Andalusia, for the Costa del Sol and for Marbella for the projection that these content creators are going to give”.