The City Council is going to launch the program ‘Marbella, creative and inclusive city’which aims to physical, economic and social regeneration of the most disadvantaged neighborhoods of the city to promote the employment of the most vulnerable groups through the industries of the cultural sector, as announced on Wednesday by the Councilor for Economic Development and SMEs, Cristóbal Garre.
The mayor presented the initiative today together with the advisor responsible for the branch, Alejandro Freijo, and the CEO of the company Innovación Colectiva, Nacho Muñoz, and specified that the project is part of the Edusi Strategy, Sustainable City Model, 80% co-financed by the European Regional Development Fund (Feder) and 20% by the Consistory.
Garre pointed out that the initiative “contemplates a battery of actions, among which the Qualification and conditioning of a property in the area of Trapiche Norte for the start-up of the ‘Marbella Creative Lab’ space, where the dynamization and generation of synergies focused on the digitization of entities, groups and entrepreneurs; videogames and radio and podcast workshops, among other activities”.
The mayor has advanced that in parallel he is going to work with the ‘integrated plan “to design individualized training itineraries that allow connecting people at risk of social exclusion with local companies in this field”. Likewise, it has been announced that Creativity Week will also be held, in which events related to the different companies in the sector will be held.
Garre has detailed that the delegation is already working on the execution of different actions, such as the launch of a ecosystem of people and entities related to the creative and cultural industries (CCI) “to join efforts, perspectives and potential of different organizations”; the elaboration of a development plan based on a diagnosis of local talent, as well as the design of a single agenda that helps make these entities visible.
In addition, there will be a gastronomy directory and a local magazine of reference in this sector and a new network of neighborhood agents “that facilitate the expansion of the program in different points of the municipal term”.
He has highlighted that it is a segment that brings together companies ranging from performing and visual arts, video games, craftscultural heritage or music, passing through marketing and advertising and represent the 3.5% of Spanish companiesgenerating 3.5% of GDP and 3% of national employment.