The Boston menswear brand has opened the doors of its first shop in marbella, already adding three own establishments in the province of Malaga and six in Andalusia. Located in the La Cañada shopping center, in a space of 161 square meters, it has the latest casual, sport and tailoring collections in a comfortable and modern space.
The company thus continues with its ambitious expansion plan that includes strengthening the brand thanks to the opening, in two months, of 13 new physical points of sale in the main regions of the country, as well as a redefinition of its image, proposal and offer. Currently, it already has more than 30 own points of sale throughout the country.
In Malagain addition to the newly opened space in La Cañada (Marbella), Boston has a store in the Vialia shopping center, as well as a flagship store in the center of the capital of the Costa del Sol. In the rest of Andalusia, the firm has with presence in Cadiz, Granada and Seville.
The new premises stand out for their architectural design for which Boston has opted for noble materials, such as wood or stone, and open spaces where light is the protagonist. Environments inspired by nature itself with a Zen air and a touch of industrial spirit, offering an interesting combination of trend and tradition.
The result is a new store concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear preference for neutral colors remind us that the present and future of fashion involves a more sensory and personalized shopping experience.
The firm Boston, with more than 77 years of experience in the sector, has become a benchmark in men’s fashion thanks to its experience, quality of its garments and personal style; and has managed to consolidate its presence throughout the national territory.
The proposals of boston menswear for this spring-summer that can be found in the new La Cañada store, includes a wide selection of sportswear with an urban character, casual looks for day to day, and a careful line of suits designed for the most special moments. The brand’s SS22 collection has been designed to provide a unique and personal style to today’s man, adapting with versatility to the character of each client and their lifestyle.
Founded in 1945Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company, with a family tradition with 77 years of experience in the sector and a workforce of almost 150 employees, has managed to consolidate its presence throughout the national territory through through a wide network of points of sale: 28 own physical stores, two corners in El Corte Inglés shopping centers, and its own website: bostonwear.com.
Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises to build customer loyalty.