The Mijas Town Hall has opened to the participation of the sector the strategic tourism plan, a document that will mark the roadmap for the next 5 years and where the segmentation of the municipality’s tourist offer will play a main role, as announced this Wednesday by the First Deputy Mayor and Councilor for Tourism, José Carlos Martín.

This was highlighted by the municipal manager after receiving this morning the director of the University Institute for Research and Intelligence and InnovationNo Turistic of the UMA, Enrique Navarro, as well as representatives of the different political groups of the Consistory.

We are now entering the phase of active listening to groups, political parties, companies, and professionals of the sector because everyone has a say in tourism as it affects many sectors in a transversal way”, the mayor pointed out.

Martín has emphasized that the goal of the Consistory “is to modernize 2018 plan with the necessary updates of the new reality of our city, especially after the pandemic”.

In this way, he pointed out that “today we start again a participatory stage where all the agents and professionals in the sector will be able to express their concerns, needs and ideas so that, together, we can make this economic engine of the city work better every day and, especially, generate jobs and wealth”.

The Mijas strategic tourism plan has, a priori, a novelty such as the new periodicity, since on this occasion, it will be five years (2023-2028). Likewise, prior to this phase of active listening, the work team for the new plan has carried out an evaluation of the previous one which, despite the Covid, has reached near the halfway point of execution. For his part, Navarro stressed that “we are already working on the main strategic lines and we are clear that we must bet on microsegments” Being Mijas it is “an already consolidated destination, with which you have to go now for surgical operations”.

On the other hand, he indicated that “we have to align ourselves with the rest of the cities of the Costa del Sol and their strategies”, adding that “although in the previous document we proposed some initiative on sun and beach tourism and blue tourism, now we are going to reinforce them to go in turn in line with the Board and the Next Generation funds, because in this way we can seek financing for our actions”.

Among the questions that the UMA launches in its active listening to the agents and professionals of the sector for their subsequent study are the Opinions on the positive and negative impacts of tourismwhat projects they consider to be developed, the type and profile of tourist they believe is most suitable for the city, if they consider that the collaboration between tourism and commerce is close, as well as the main goals, among other points that can help in the preparation of this plan in a realistic and participatory way.

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