The City Council of Mijas will promote for a month its benefits as a white town Mediterranean in the oxford circus tube station londonan action that estimates that it will impact some six million people, as announced on Tuesday by the mayor, Josele González.
The alderman has highlighted that this campaign will take place in the London capital within the promotional campaign that the Provincial Council of Malaga and Tourism Costa del Sol have launched in the World Travel Marketwhich is celebrated from November 7 to 9.
The first mayor has remarked that “we have been able to verify how well the image of the Santana neighborhood areawhich is promoting our town in one of the London’s busiest stations”.
In this way, he has assessed that “Thousands of people will pass through here during the month of November, and precisely thanks to this promotion, I am convinced that many of the visitors who pass through there will want to go to our municipality and they are going to book their holidays in Mijas”.
For his part, the Councilor for Tourism, José Carlos Martín, highlighted that “With this vinyl we open the door to our municipality in one of the main metro stations, an incomparable projection that comes to complement the promotion that from the area we have done these days in the WTM”.
This action, which is estimated to will reach about six million peoplehas been developed in the corridors that lead to the central patio of the station and adds an innovative element: the promotion through the olfactory sense with the introduction of the aroma of the biznaga so that the users of the London underground live a sensory experience while going through the images of different municipalities of the Costa del Sol.