The Karl Lagerfeld fashion house promotes a luxury real estate project in marbellaa complex made up of five exclusive villas one of which has already been sold off-plan for around fifteen million euros. The buyer is a Dutch businessman who intends to set up his residence on the Costa del Sol.
This is the first foray into the industry of the real estate development of the French company, although it is more than likely that it is not the only one, explained to EFE the first executive of Karl Lagerfeld, Pier Paolo Righi, who has been very aware of the initiative from the beginning.
“Karl’s vision was always to open the door to another world and he did it, day by day, in many ways”, said Righi, who stressed that “the architectural creation It was an integral part of this vision.
This is an unprecedented development for the brand and the luxury residential marketwhere the designer’s passion for architecture, photography, interior design, innovation and sustainability will be intimately linked to every construction and design detail of the villas, he specified.
Since the announcement in 2021 of the residential Karl Lagerfeldthe expectation among buyers has been maximum, highlighted the chief executive of the Spanish developer Sierra Blanca Estates, Carlos Rodríguez.
“This commercial milestone writes the future of our company,” said Rodríguez, who is satisfied with “setting trends” with an initiative that they develop together with the fashion brand itself and the international architecture firm The One Atelier, he underlined.
The promotion will be located on a plot of more than 9,000 square meters in one of the most exclusive residential areas of Marbella, The Golden Mileand the works are expected to be completed in the third quarter of 2024, Rodríguez specified.
“Never before have we started a process of sale of villas from the perspective of marketing much more than a singular house, but a brand experience”, stated the CEO of Sierra Blanca, who explains that in their projects they are committed to excellence and to incorporating elements that distinguish them. The person in charge of The One Atelier, Michele Galli, has highlighted that “everything that this project implies, from the ‘masterplanning’ to the finest interior details”, has been carefully studied and translated into a unique and unprecedented architectural language, taking into account tells “Karl’s life, his passions, his values, his work”.