The average price of the hotels in Marbella in September stood at the highest in history since there are records, with a value of 175.29 euros. The general director of Tourism, Laura de Arce, stressed that these are “figures that invite optimism for this less strong season in which we are now immersed.” Likewise, it has specified that the income of these establishments per occupied room rose to 125.50 euros.
Regarding occupation, last month registered a total of 63,898 tourists staying in hotels, of which 45,692 came from abroad, “maintaining the good trend of August in this regard”, while 18,206 were national visitors. On the other hand, the increase in the average stay also stands out, which stood at 4.17 days, compared to 3.7 and 3.33 days in the years preceding the pandemic. “The French and the Dutch are the markets that grew the most, with figures that double that of the year 2019”, has remarked the municipal official.
For all this, De Arce has stated that “these data provide good news for the municipality, since international tourism is finally rebounding, after many months in which there were hardly any records.” “The vaccination process and the disappearance of most mobility restrictions have allowed the city’s hotel sector to increase its activity and start the process of a recovery that we trust will be faster in the vacation segment,” he said. indicated.