“Tourism has been the locomotive of this country and it will be again”, said this Friday the undersecretary of Industry, Commerce and Tourism, Pablo Garde, during a meeting in Marbella of the Spain Excellent Destination association. Initiatives like this one, the undersecretary pointed out, “facilitate dialogue between all the actors involved in the reactivation of a very profitable sector” that, once the normality of movements recovers, will return to what it was before the pandemic.

Today Spain is an international tourist leader, but we must work to consolidate and maintain its role as an international destination of excellence and luxury, something to which the Ministry gives “top priority”, Garde pointed out during his speech.

Collaboration both between administrations and between the public and private companies “is fundamental”, and on this point he agreed with the mayor of Marbella, Ángeles Muñoz, pointing out that it is stronger if you are united and pursue a common goal .

In this act the general director of Tourism Costa del Sol, Antonio Díaz, presented the keys to the luxury segment of the Costa del Sol to a score of receptive agencies. The Spanish Luxury Association has created this public-private work platform that integrates the highest public institutions and operating companies of the country under it with the aim of promoting Spain as a top-level tourist destination.

A platform that has brought together different national public institutions with the aim of promoting tourist destinations and supporting the Spanish industry.

The general director of Costa del Sol Tourism has assured that “it is a privilege to have here about twenty specialized receptive agencies in the most important segment of our country to show you some of the excellence of which Spain, Andalusia and the Costa del Sol can boast, among which are different tourist products such as our gastronomy, our lifestyle segment, our Hotels and our culture, in other aspects”.

Díaz has insisted that precisely “we are talking about two key strategies in which the Costa del Sol destination has been working for years. We are talking about public-private cooperation and the promotion and commitment to the Luxury segment, a brand that in our destination is synonymous with the highest quality and excellence “.

The director of Turespaña, Miguel Sanz, stressed in this regard that Marbella is “a great luxury destination and a benchmark for the sector”, and has emphasized that the recovery of this sector, whose results have been better than expected, is an achievement of all administrations .

Sanz remarked that “the luxury ecosystem is very fragile” and the fact that someone visits a country depends on “a swarm of wills”, since it is a decision in which many other aspects converge such as the gastronomic offer, the cultural or leisure.

The director of Turespaña recalled that the restrictions on mobility due to the virus have been a great challenge for the Spanish tourist season and has insisted that Spain has made a significant effort to promote and promote connectivity between countries.

For Sanz, the decision of the central government to open up to third countries for those travelers who had the complete vaccination schedule with a vaccine approved by the World Health Organization (WHO) or the European Medicines Agency, although late, was successful.

Regarding the work that Turespaña is doing, its director stressed during his speech that he is working to attract foreign tourists with actions in their place of origin, in which they have special interest source markets such as China or Korea.

On the sidelines of high economic profitability of luxury tourism, its presence in an area stimulates excellence in nearby sectors and helps to recover other aspects of the area, while respecting resources and spaces, concluded the director of Turespaña.

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