The three-star hotel San Cristóbal de Marbella, located in the heart of the city, will close its doors tomorrow Tuesday to undertake a comprehensive reform that will modernize the tourist plant, a performance that will begin after approve this Monday the Consistory the license of works and with which he seeks to get his fourth star, as reported by the municipal spokesman, Félix Romero.
The municipal official has highlighted that the permit, which has gone ahead in the Government Board, contemplates a year for the start of the works and three to finish its executionbeing a hotel plant that was built in 1961 and that is “consubstantial to boom tourism” experienced by the Costa del Sol.
Specifically, he has indicated that a project for the “reform and expansion” of the establishment for a value of €3.6 million, with which the emblematic hotel aspires to get its fourth star.
“The hotel tradition of our city, the prop that represents or that was that tourist revolution of boom of the 1960s, it also points to the revolution of quality and excellencegenerating a new reinvented space”, the municipal spokesman has assessed with respect to the 3 stars.
As they have detailed since the establishment, the objective of the work is “adapt to market changes” and “request the Andalusian Tourism Council to change to the 4-star category with a new image that will be characterized by being avant-garde, modern and with Andalusian touches”.
From the hotel they have indicated that “the works will foreseeably finish by the summer of 2023” and “will entail substantial improvements in the infrastructures and services offered, providing higher quality facilities increasing the number of rooms from 100 to 110”.
Thus, some of the planned changes contemplated by the reform project are “the total renovation of the façade and the roomsthe installation of the reception at street level and the opening of a rooftop with pool and chill out”.
The gastronomic offer will also be updated with its Alameda restaurant, which will serve Mediterranean cuisine, market and local products, and that will feature nods to traditional Malaga cuisine, which will also be available to host banquets and events. Meanwhile, the rooftop will have a more casual menu offer full of healthy proposals, select cocktails, a variety of juices, coffee and teas open to the public.
The establishment is a classic of the Marbella hotel industry and one of the few holding company relatives that exist in the municipality, being in the hands of the Parra family. The second generation, already led by Cristóbal Parra Jiménez, withdraw to make way for the third with a process of modernization and improvement which will be linked to the firm purpose of maintaining the hotel as a family business and continuing the values of humility, sacrifice and effort that have always characterized the 3-star hotel.
The project has been promoted by the family council, in addition to the general director of the Crisán Group, Francisco Giménez Pérez del Pulgar, who has considered that the renewal responds to “the need to adapt to market trends of offering a modern establishment with quality facilities in which accommodate both tourists and residentsin addition to adding value to the hotel infrastructure of Marbella”.
Among the novelties, it stands out opening a gym which will have state-of-the-art machinery and equipment and a cabin for aesthetic treatments. In addition, they will build two event and conference rooms that will be available to celebrate any social or corporate event.
The renewed tourist plant will carry out “training courses” to adapt the hotel to “the requirements that a four-star service requires”, as well as one of the greatest challenges that the family faces is to look for “a new name that reflects its renewed and avant-garde identity and that will be revealed later, as the work progresses”.
This new image will also be officially presented during the celebration of the International Tourism Fair, FITUR, which will take place like every year, during the month of January in Madrid. The project has been carried out by the architect Juan Ramon Montoya Molina and contemplates that the 110 rooms that will compose it be divided into 45 of typology premium4 junior suites and 1 suite room the rest being classical.